Verilogue works closely with your team to develop research solutions that guide the key decisions made by your organization with the realities of the customer experience. Verilogue delivers concise, actionable insight into the grey areas of the customer journey, delivering qualitative research unlike no other. Our mission is to guide your team in understanding the natural language and behaviors of your customers, providing insight into how your brand, product, or service resonates with your primary customers.
CUSTOMER CENTRIC MARKET RESEARCH
Real Providers, Real Patients, Real Research
Physician & HCP Interactions
How is your brand being spoken about in the exam room? We work to find out exactly what healthcare providers are saying about your products.
Message Effectiveness
Is your marketing strategy successful in a messaging aspect? Our solutions can show you where and how you can improve your efforts.
Actionable Insights / Solutions
We strive to deliver high quality insights to your brand that can be used to inform internal efforts, and improve overall strategy.
Powerful Patient Research
Understanding the reality of the patient experience.
Verilogue has since become the healthcare dialogue experts with more experience in more disease states than anyone else has. As purveyors of the world’s largest collection of recorded exam-room dialogues, our talented team of market researchers and staff medical linguists deliver invaluable insights to our clients. Our team of trained medical linguists are here to guide your team in understanding the depth of knowledge that lies within Healthcare interactions. We will guide your team in understanding and uncovering valuable actionable insights that can be used for brand market research and marketing purposes.
More about Our Research
Check out some of our work below!
CASE STUDY: Multi-Modal Research
For most brand teams, insights arising from dialogue research provide the level of understanding required to bridge critical communication gaps. Occasionally, teams will want an even deeper understanding of the patient illness narrative. While the conversations captured in the physician’s office are critical, additional and valuable insight can be gained from an analysis of other conversations patients are having. Download our new case study to learn how a global pharmaceutical client succeeded in uncovering breakthrough patient insights by engaging our multi-modal research methodology to:
INFOGRAPHIC: The Interactional Oncology Patient Journey
In this infographic, we dug deep into our database to determine which questions and roles pertained most to each HCP in an interactional standpoint. By differentiating communicatory patterns both inside and outside of the exam room, we were able to separate these interactional roles to gauge the overall impact that they have on the end patient. At Verilogue, we know how important it is to raise awareness about the War on Cancer, and this infographic can show you the role of each soldier on the patient’s battlefield.