Dialogue Over Dialogue: Using the Customer’s Voice
Expert Interview
We discuss the importance of messaging language in healthcare marketing with Barbara Bickart, Boston University professor and expert in consumer judgment and decision making.
How to Create High Impact Messaging Using Natural Language
Whitepaper
Competition for consumer engagement is more aggressive than ever. Learn how natural, un-scripted language can be used to develop and refine a brand’s message platform.
Physician-Patient Communication
Infographic
A visual variety of facts from our database of real, recorded physician-patient conversations. Who are the most engaged patients? Least engaged? How does physician gender affect patient conversation length? This and more!
Loud & Clear: Three Ways to Help Patients Remember Your Marketing Message
On-Demand Webinar
This on demand webinar will provide participants with examples of key gaps in patient-doctor communication and three ways to improve message delivery and retention.
Should You Get That Scan? Your Doctor Might Not Be Great At Helping You Decide
August 18, 2018 – “Your doctor probably nags you to schedule cancer screening tests like mammograms and colonoscopies. These tests, after all, can be life-saving, and most doctors want to make sure you get them done.
But when it comes to explaining the ways that certain screenings can cause you harm, your doctor may not be doing such a good job.”
To read this article from keranews.org, click here