Expert Interview We discuss the importance of messaging language in healthcare marketing with Barbara Bickart, Boston University professor and expert in consumer judgment and decision making. DOWNLOAD
Whitepaper Competition for consumer engagement is more aggressive than ever. Learn how natural, un-scripted language can be used to develop and refine a brand’s message platform. DOWNLOAD
Infographic A visual variety of facts from our database of real, recorded physician-patient conversations. Who are the most engaged patients? Least engaged? How does physician gender affect patient conversation length? This and more! DOWNLOAD
On-Demand Webinar This on demand webinar will provide participants with examples of key gaps in patient-doctor communication and three ways to improve message delivery and retention. WATCH
August 18, 2018 – “Your doctor probably nags you to schedule cancer screening tests like mammograms and colonoscopies. These tests, after all, can be life-saving, and most doctors want to make sure you get them done. But when it comes to explaining the ways that certain screenings can cause you harm, your doctor may not…