The Oncology Patient Journey
Infographic In this infographic, we dug deep into our database to determine which questions and roles pertained most to each HCP in an interactional standpoint. DOWNLOAD NOW
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How to Align Your Brand Messaging to Real Patient and Physician Language
On-Demand Webinar Learn how a comparative analysis of real doctor-patient conversations, can help you to identify the words, phrases, and stories most likely to resonate in brand marketing and education materials. WATCH
Finding Common Ground for Patient and Physician Communications
Whitepaper Learn how a comparative analysis of real doctor-patient conversations can help you to identify the words, phrases, and stories most likely to resonate in brand marketing and education materials. DOWNLOAD
The True Lexicons of Patients and Physicians
Video Verilogue’s Jane Niehaus explains the value of lexicon analysis as a way to capture the true voice of your customers. Jane illustrates how a brand team employed dialogue research to swap ineffective symptom language used in marketing materials for the natural words used by patients and physicians. WATCH
Medical Metaphors: a Map to Effective Communication
Video Verilogue’s Kevin Fulmer explains the power of metaphor analysis as a rich resource for healthcare marketers. Kevin uses real dialogue examples from various therapeutic categories to illustrate how patients and physicians use metaphors to communicate and conceptualize intangible things like disease, illness, and treatment. (Duration: 2:39) WATCH