The year was 2005, and our founders Jeff Kozloff and Jamison Barnett were tirelessly conducting qualitative market research…

Lots of it—for a major pharmaceutical manufacturer. They had learned a lot about the before and after of the patient’s visit to the physician’s office but had no accurate way of understanding the crucial interactions occurring during those office visits.

While most of the research world at the time relied on recall-based research methods, Jeff and Jamison saw the need to simply listen. They had a powerful vision to devise a way for the healthcare industry to uncover natural exam-room conversations between patients and their healthcare providers. So they started Verilogue in a way that is more actionable, and cost-efficient to get real-world insights.

Verilogue is now part of the world’s second largest communications group, Publicis Groupe, as a healthcare insight provider. We work closely with Digitas Health, a Publicis agency specializing in omnichannel pharmaceutical marketing.

Digitas Health harnesses creativity and Verilogue data into never-before-seen, industry-leading solutions that bring science to market. Re-imagining the future of health to create a future where better health is possible for more people.

Learn More About Digitas Health