Verilogue announced today that its Manager, Linguistic Insights & Analytics Zach Hebert has been named an honoree to the GreenBook Future List 2023.
“We are extremely proud of Zach’s achievements as a teammate, leader, and client advocate,” said Head of Growth Rich Mankovich “Zach is a valued member of our team, and we can’t wait to see what he does next.”
The GreenBook Future List recognizes leadership, professional growth, personal integrity, passion, contributions to the industry, and excellence of insights professionals who are within the first 10 years of their careers. The selected honorees are defining the future of market research and consumer insights — creating trailblazing technology, championing innovation, mentoring and setting examples for their colleagues, and laying the foundation to change the world of insights as we know it, for the better.
This year, there were 267 nominees and 75 finalists, and Hebert was selected to be one of only 20 honorees.
Hebert is a linguist and anthropologist. He takes an ethnomethodological approach to discourse analysis at Verilogue, where his work has covered pipeline and established prescription and OTC brands, with particularly extensive work in renal health and infectious diseases. He holds an MA in linguistics from the University of Chicago, with a focus in linguistic anthropology.
Prior to Verilogue, Hebert’s research experience includes ethnographic work on the role of language in race, ethnicity, and identity and computational and lab-based work in language production and perception. Outside of language research, Hebert also has teaching and research experience in international health and development.
Hebert has led the charge on Verilogue’s expansion into real world evidence/health economics and outcomes research, creating new business opportunities and it has widened the channel for scientific behavioral/observational research on how healthcare providers, patients, and caregivers interact with one another.
“What inspires me is the opportunity to continue to nurture my roots in linguistics and anthropology while in a context that allows me to continue learning,” says Hebert. “And to produce research that can enhance people’s lives by improving our understanding of how healthcare actually takes place.”
“This is a testament to Zach’s hard work, dedication, and innovative contributions,” says Head of Operations Jamison Barnett. “His efforts have made a tremendous impact on our team and have helped us reach new heights in the real world evidence area.”