How to Create High Impact Messaging Using Natural Language
Whitepaper Competition for consumer engagement is more aggressive than ever. Learn how natural, un-scripted language can be used to develop and refine a brand’s message platform. DOWNLOAD
Physician-Patient Communication
Infographic A visual variety of facts from our database of real, recorded physician-patient conversations. Who are the most engaged patients? Least engaged? How does physician gender affect patient conversation length? This and more! DOWNLOAD
Loud & Clear: Three Ways to Help Patients Remember Your Marketing Message
On-Demand Webinar This on demand webinar will provide participants with examples of key gaps in patient-doctor communication and three ways to improve message delivery and retention. WATCH
The Subtle Ways that Words Influence Us
Words matter—that’s why we do the work that we do at Verilogue. We all probably agree that having clear and effective communication is important, but even more than that, the very words we choose can subtly impact those with whom we’re speaking. While most physicians try to provide succinct and easy-to-understand instructions for their patients,…
Introducing VeriQual: Q&A with Stacy Hartung
You might know Verilogue as an “ethnographic market research company” or a “dialogue research company” but did you know we also specialize in other qualitative research methods? Since 2012, Verilogue has conducted hundreds of non-dialogue qualitative research studies and this year we have committed to allocating even more resources to grow these capabilities so we…
Should You Get That Scan? Your Doctor Might Not Be Great At Helping You Decide
August 18, 2018 – “Your doctor probably nags you to schedule cancer screening tests like mammograms and colonoscopies. These tests, after all, can be life-saving, and most doctors want to make sure you get them done. But when it comes to explaining the ways that certain screenings can cause you harm, your doctor may not…
Doctor-patient discussions neglect potential harms of lung cancer screening, study finds
August 13, 2018 – “Although national guidelines advise doctors to discuss the benefits and harms of lung cancer screening with high-risk patients because of a high rate of false positives and other factors, those conversations aren’t happening the way they should be, according to a study by researchers from the University of North Carolina Lineberger…
Verilogue Supports #Equalpayday
Verilogue Supports Equalpayday in 2018.
Why Do We Need Linguists?
Imagine the preparation for an event like, let’s say, the Super Bowl. Coaches, players, trainers, and everyone else involved work constantly, together and alone, to be at peak performance when the big game rolls around. Now, imagine if, one day at practice, the coach just asked the players how they felt about their plays instead…