Emotional Brand Loyalty and Other Successes from the Hospitality Industry
Verilogue Summit What can a Las Vegas hotel teach Pharma about Market Research? MGM’s David Van Kalsbeek shares his winning strategies in this pre-recorded session. WATCH
The Market Researcher’s Guide to Knowledge Management
EBook Learn how to break away from inefficient document management tools and practices. A short guide for pharmaceutical market researchers. DOWNLOAD
Physicians Tell All: Sales Rep Confessional
Video Interview We asked three leading physicians to talk to us about visits with pharmaceutical sales representatives; what they like, what they dislike, and areas where even your best reps can improve to provide more value to increasingly busy healthcare providers. WATCH
Turning "Big Data" into "Thick Data" with Patient Netnography
On-Demand Webinar Verilogue’s Carolyn Reed shows you how to engage Twitter to target and analyze key consumer interactions by efficiently sifting through “big” social media chatter. WATCH
How to Align Your Brand Messaging to Real Patient and Physician Language
On-Demand Webinar Learn how a comparative analysis of real doctor-patient conversations, can help you to identify the words, phrases, and stories most likely to resonate in brand marketing and education materials. WATCH
Finding Common Ground for Patient and Physician Communications
Whitepaper Learn how a comparative analysis of real doctor-patient conversations can help you to identify the words, phrases, and stories most likely to resonate in brand marketing and education materials. DOWNLOAD
Understanding the Opportunities and Gaps in Physician-Patient Conversation
Pre-Recorded Panel Discussion Four healthcare dialogue experts will respond to live questions and reviewing real dialogue case studies to ensure clear understanding of the “what,” “why,” and “so what” of physician-patient dialogue. WATCH
Leveraging Patient Narratives for Individual Outcomes
Illustrated Research Poster Download Verilogue’s cutting-edge research poster to hear naturally occurring narratives shared by patients with their physicians at key decision points along the prostate cancer patient’s journey. DOWNLOAD
Gaining a Deeper Understanding of the Illness Narrative
Multi-Modal Case Study Explore the patient’s unique illness narrative by engaging multi-modal research encompassing exam-room dialogue, in-home ethnography and follow-up interviews. DOWNLOAD
Live from SPBT 2013: Secrets of the Patient Journey
Sales Training Workshop In this workshop you will learn how to use dialogue-infused training to develop knowledgeable and effective sales superstars. You will be exposed to multiple real in-office doctor-patient dialogues that cover a range of issues (e.g, delivering diagnoses, making treatment decisions, drivers of patient acceptance/pushback). WATCH