In support of World MS Day, we created a short video highlighting the key characteristics of in-office conversations between Physicians and Patient diagnosed with Multiple Sclerosis. Through our invaluable partnerships with the healthcare industry, we are excited to continue our efforts to improve the MS patient experience, one conversation at a time.
Every year marketers, HCPs, and researchers gather at ASCO (American Society of Clinical Oncology) to learn about the newest breakthroughs and developments in the war on cancer. With a large variety of progress across all cancer types, this conference is a great opportunity for individuals to stay on top of industry news. With a lot…
At this year’s American College of Cardiology (ACC) Annual Meeting, medical professionals from all over the world gathered to unite in the continuous fight for heart health. While I was unfortunately unable to attend, we did get to speak with several of our panel physicians who experienced the congress first hand. This year we had…
Last month we shared with you how certain linguistic methodologies can provide meaningful content to shape your marketing decisions. Now that you know how linguistics can be applied, let’s dive deeper and talk more about the first big idea of discourse analysis. Discourse analysis at it’s core can be defined as studying the way language is used in context. Instead…