Don’t spend precious resources wooing early-stage investors. First build your business, then seek funding that can help you grow It’s the ongoing irony of early-stage investing: Just when your little-engine-that-could startup desperately needs funding, sophisticated investors have no interest in parting with their money. Not for a startup, not right now. But once your company…
FORT WASHINGTON, Pa, October 14, 2008 – Verilogue, a leading pharmaceutical market research firm that captures and analyzes authentic physician-patient interactions, will discuss the opportunities that exist to understand and shape customer attitudes and behaviors at the clinical point-of-practice. Specifically, Verilogue’s case study presentation at the Pharmaceutical Market Research Group (PMRG) Institute in Philadelphia later this…
FORT WASHINGTON, PA, October 13, 2008 – One of the biggest challenges facing primary care physicians treating patients with high cholesterol is getting patients to agree and adhere to recommended treatments, be they in the form of pharmaceutical therapy, lifestyle modifications, or a combination of each. At the annual American Academy of Communication in Healthcare (AACH…
Verilogue digitally records live interactions between patients and physicians and, once anonymized, the transcripts are provided to professionals and stude nts in the mental health discipline to enhance understanding of disease and treatment. Now, with this new agreement, database users will be able to research an additional 4,000 pages of content on topics such as…
New patient education and tools and technologies are helping to fill the monstrous gap in patient-physican communications.But even the best tools have to address the need for simple ,clear communication for both parties.PharmaVoice taps experts form all sides of the patient education specificatrum to find out what they believe make for the most effective interactions…
So who are these ‘patients’ that everyone’s talking about? UK agency Healthcare Research Worldwide(HRW) has gone some way to finding out with its work on patient complaince – or rather non-complaince. The firm began looking into the issue in 2005 having heard much talk about the compliance issue, but seen little action to address it.Caroline…
Listening to doctors and patients talk A Fort Washington firm offers health-care clients a chance to hear what they say to one another. When Zaccary Newsham-Quinn, 4, visits his pediatrician in Levittown, the doctor, Nathan Zankman, asks if he would be willing to have their conversation recorded for use in medical research. Zaccary’s mother, Danielle,…