Verilogue announces its selection as winner of Technology Startup of the Year by Eastern Technology Council at the Enterprise Awards ceremony last week.

“We are honored that our unique company and technology platform are being recognized for revolutionizing how healthcare companies capture real-time market research data about their customers,” remarks Jeff Kozloff, Verilogue president and CEO.  “The team at Verilogue shares this award with all of the physicians, patients and healthcare companies who have embraced our vision for analyzing and understanding the Point of Practice™ interaction.”

A key judging decision for the winning company in this category was based on potential to achieve future success.

“As our region’s technology and life sciences industries continue to grow, the competitiveness of these awards continues to increase,” said Dianne Strunk, CEO of the Eastern Technology Council. “The 2007 Enterprise Award winners and finalists represent the pinnacle of business innovation and achievement.”

Traditional pharmaceutical market research techniques, often based solely on recall-based information, have led the industry to develop drugs and services without a holistic view of customers’ needs and perspectives. Verilogue removes recall bias and provides the unprecedented opportunity to hear and analyze real physician-patient conversations, through its patent-pending technology.