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The True Lexicons of Patients and Physicians

Video

Verilogue's Jane Niehaus explains the value of lexicon analysis as a way to capture the true voice of your customers. Jane illustrates how a brand team employed dialogue research to swap ineffective symptom language used in marketing materials for the natural words used by patients and physicians.

Multiple Sclerosis

Infographic

In this Dialogue in Design infographic, Verilogue draws insightful conversational insights from our collection of real Multiple Sclerosis exam room interactions. What words do patients use when talking about treatment via injection? This and more...

Dialogue Detective: Gathering Competitor Intelligence Through Exam-Room Conversation

Whitepaper

As a "Dialogue Detective" you'll get to hear how your brand is being positioned against the competition, how your product maps up against competitor profiles, and where leverage points exist in the market.

Breast Cancer

Infographic

In this Dialogue in Design infographic, Verilogue draws insightful conversational insights from our collection of real Breast Cancer exam room interactions. How does the breast cancer conversation compare to other tumor types? This and more...

Turning Treatment Barriers Into Drivers Using Dialogue

On-Demand Webinar

Watch this pre-recorded webinar and join us as we compare and contrast 10 real exam-room conversations displaying five types of treatment barriers and drivers, why they matter to your brand team, and how you can use dialogue insights to address them.

Turning Treatment Barriers Into Drivers: An Exam-Room Dialogue Perspective

Whitepaper

Want to improve adherence? Learn how to use dialogue to uncover the drivers and barriers to treatment acceptance in order to develop more effective messaging and support materials.