October 14, 2008
Verilogue Presents How Physician Communication Behaviors Influence Patient Treatment and Brand Adoption at PMRG
--Market research executives demonstrate benefits of using a Point-of-Practice qualitative intelligence platform at this year's PMRG conference--
Fort Washington, PA, October 14, 2008 - Verilogue, a leading pharmaceutical market research firm that captures and analyzes authentic physician-patient interactions, will discuss the opportunities that exist to understand and shape customer attitudes and behaviors at the clinical point-of-practice. Specifically, Verilogue's case study presentation at the Pharmaceutical Market Research Group (PMRG) Institute in Philadelphia later this month will examine the influence physician communication behaviors have on patients' willingness to accept treatment recommendations and take specific brands.
"The dialogue that occurs between physicians and patients is a fertile, untapped source of information," noted David Franke, Verilogue's Manager of Analytics. "From a linguistic and discourse perspective, we are able to understand how real-time information is communicated, interpreted and internalized by both physicians and patients in clinical settings. What's exciting is linking these communication practices to latent and explicitly expressed physician and patient attitudes, revealing opportunities to shape the information and relational exchanges that occur between physicians and patients."
Verilogue's presentation will demonstrate how three complementary views into data - traditional market research, linguistic and discourse analysis, and natural language processing algorithms - can provide deep insights into the relationship between physician and patient values, attitudes and beliefs, market events, and corresponding clinical and health-related behaviors.
"This presentation illustrates the rich findings Verilogue's approach and technology uncovers -- findings that cannot be derived from more traditional market research methods," remarks Jamison Barnett, Verilogue's Vice President. "By analyzing hundreds of authentic physician-patient interactions within and across several disease categories, we are able to identify and interpret a wide range of behavioral and attitudinal trends among broad and specific physician and patient segments," added Mr. Barnett.
About Verilogue
Verilogue brings patients, physicians and the healthcare industry together
to share information, enhance disease understanding and participate in
medical marketing research. Verilogue's patent-pending technology system
captures information at the Point of Practice™ and enables physicians to
digitally record conversations with select patients each month. Verilogue
provides a secure and confidential way for patients and physicians to share
opinions during office interactions.
The physician and patient information collected by Verilogue is made
anonymous and used by the healthcare industry to further enhance their understanding
of the numerous diseases that face our society today. By participating in
this research, we come together with one common goal, to win the fight against
disease. Verilogue was recently named Technology Startup Company of the
Year
by the Eastern Technology Council. www.verilogue.com
For media inquiries, please call:
Susan McCarron
Lois Paul & Partners
781-782-5767
susan_mccarron@lpp.com
