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How to Align Your Brand Messaging to Real Patient and Physician Language

On-Demand Webinar

Learn how a comparative analysis of real doctor-patient conversations, can help you to identify the words, phrases, and stories most likely to resonate in brand marketing and education materials.

Secrets from the Exam-Room: Getting the Scoop on Competitor Brand Positioning

On-Demand Webinar

Learn how to use our exam-room dialogue to hear how your brand is being positioned against the competition by physicians, how your product maps up against competitor profiles, and where leverage points exist in the market.

Dialogue Detective: Gathering Competitor Intelligence Through Exam-Room Conversation

Whitepaper

As a "Dialogue Detective" you'll get to hear how your brand is being positioned against the competition, how your product maps up against competitor profiles, and where leverage points exist in the market.