Verilogue News and events

Patient Marketing Report: Group Therapy

October 12, 2009

Pharma companies like Novo Nordisk are finding success by reaching out to existing patient communities. Ben Comer looks at the latest trends.

Presentation Of Verilogue Data At Upcoming Eye For Pharma Conference Reveals How To Identify And Overcome Patient Adherence Challenges

October 08, 2009

Data to Showcase Insights on Patient Adherence Derived from Verilogue Analysis of In-Office Patient-Physician Dialogue

Tracking the Evolution of Oncology Drug Prescribing

August 22, 2009

A fast-growing market supports more, and more comprehensive, data services

MedAdNews: Little empathy for side effect fears

August 17, 2009

Generalized fears about taking medications are common among patients, according to a new study issued by Verilogue exploring the actual fears and concerns patients most frequently discuss in their doctors’ offices and how doctors respond to them

MedAdNews: Specialty reps: the smaller, smarter sales force

August 09, 2009

Marketers must rethink their sales-force models as product portfolios become increasingly weighted towards specialty medicine